FREUNDSCHAFTSKAMPAGNE //
MIGROS ENGAGEMENT


CLIENT
Migros Engagement

AGENCY
Rod Kommunikation AG

ABOUT
Friendships: they enrich our life and play an important role in promoting our overall health. They increase our sense of belonging and purpose, boost happiness and reduce stress.

And because friendships are so important, we are happy to have worked on the new Migros engagement campaign “Auf die Freundschaft” with Rod Kommunikations AG. Throughout the project we got to meet a lot of interesting people and create new friendships ourselves. A big thank you to Migros and Rod for your trust and giving us the opportunity to bring this wonderful idea to life.

Group of young adults sitting outdoors, holding ping pong paddles, with the text '#freundschaftsinitiative' at the bottom.

PRODUCTION
Photographer & DoP
Producer
Producer


Horatiu Sovaiala
Laura Šerić
Mariska van Lavieren

Two friends having fun; one riding a bicycle, the other on a skateboard.
Three smartphone screens showing images of diverse groups of people enjoying activities together, with German text "Auf die Freundschaft" indicating friendship.
Colorful postcards with German and French text related to friendship, including a handwritten note addressed to Chiara.