FIREHOUSE


CLIENT
Firehouse Subs

AGENCY
SALZ & WATER

ABOUT
To achieve maximum impact in the new branding of Firehouse Subs' first European location, we implemented the visual elements of the multi-layered campaign using both traditional and digital media. With captivating digital out-of-home displays in key locations that immersed passers-by in an irresistible visual feast.


Horatiu Sovaiala
Mariska van Lavieren
Tugba Temel
Esther Egli
June Fischer

PRODUCTION
Photographer
Producer
PA
Food Styling
HMU

People enjoying Firehouse Subs sandwiches with fries, drinks, and cookies on a table.
Street scene at a train station with advertisements for a bank and Firehouse Subs sandwich. People walking and a cyclist riding by.
Two hands holding Firehouse Subs sandwiches with logo, and a drink cup.
Two outdoor advertisements for Firehouse Subs at a bus stop, one showing a man holding a sandwich and one showing a person with a sandwich covering their face.
Advertising posters for Firehouse Subs at a public transit station, featuring images of sandwiches and drinks with people eating, and text in German promoting the brand.