LORENA MEDINA
DIRECTOR // SPAIN // WEBSITE
Lorena is an award-winning filmmaker who approaches every project with curiosity, intuition, and a sense of play. Her work moves fluidly between lifestyle and humor, weaving together visual storytelling, animation, in-camera effects, bold art direction, and visual effects.
Her signature lies in shaping stories that balance narrative, humor, and lifestyle with a candid perspective—often leaning into the absurd or understated, always guided by emotional intuition. She is drawn to striking, unconventional imagery and precise detail, building narratives that are both powerful and playful, with a keen eye for character development.
LAY’S - STAY GOLDEN
PICTONARY - FISH
ONE A DAY - SCIENCE THAT MATTERS (DC)
GEVALIA - BEAN WHISPERER (WHOLE CAMPAIGN)
HOOOOVER - CLEAN UP
UBER - NOW YOU KNOW (WHOLE CAMPAIGN)