HORATIU SOVAIALA

Horațiu Șovăială is a Romanian photographer and filmmaker based in Zürich, Switzerland.

Horațiu’s work is balanced between artistic and commercial projects. He communicates through colour and character building and takes a cinematic approach to his imagery. He often draws inspiration from various archives of historical and contemporary images and intuitively creates images with a timeless quality. His images are often carefully staged and produced, and other times are captured from real life experiences.

Selected commissions: 079, Bolero Magazin, Bongénie, Das Magazin, DOR, Globus, ING Bank, Jaeger-LeCoultre, Jelmoli, Kajet Journal, Konfekt, Monocle, NZZ am Sonntag Magazin, Scena 9, Migros Engagement, Netflix, Pro Helvetia, Swatch, Wall Street Journal, ZEIT Magazin, Z Magazin